About us
Slovak brand.
World-class materials.
Fair
price.
VICI. is a Slovak eyewear brand built on a simple principle: premium materials, custom lens grinding at a certified optical workshop, and direct sales — without unnecessary middlemen that inflate the price.
Every frame carries the VICI. logo — because our brand stands for genuine material quality, not a marketing budget. Italian acetate, Japanese titanium, certified optical lenses. That's what you pay for.
We buy directly from manufacturers and sell directly to you. We grind lenses at verified opticians — not remotely in a factory, but with human quality control on every order.
Our position
"Opticians sell the same Italian acetate for €250. We sell it from €8. Not because it's worse — but because you're not paying for a shopping-centre lease."
Direct purchasing
from manufacturers in Asia and Europe, no importers or distributors
Optical workshop
every lens custom-ground by a certified optician
VICI. on the frame
our brand = guarantee of material and craftsmanship, not marketing
How we do it
Why we're cheaper
Material selection
We work directly with certified manufacturers in Europe and Asia — the very same ones that supply materials to European luxury houses. Italian Mazzucchelli acetate, Japanese beta-titanium from Fukui, certified optical lenses. Every supplier must meet our quality standards before their product carries the VICI. logo.
Direct collaboration
We buy directly from manufacturers. No importer, no distributor, no retail middleman. This allows us to offer prices that would be impossible in a traditional optical shop.
Custom lens grinding
Every order goes through a certified optical workshop. Lenses are ground to your exact prescription with human quality control — not automated, but with a specialist on every order.
Transparent pricing
Production cost + grinding + shipping + a fair margin = your price. No artificial inflation, no fake "regular prices" before a discount. Just a fair number for real value.
Materials
The same raw material.
Different price.
VICI.
od 8 €
Competition
250–400 €
Mazzucchelli 1849 · Castiglione Olona, Italy
Italian Mazzucchelli Acetate
Mazzucchelli is the only acetate manufacturer whose material is considered the gold standard for luxury eyewear worldwide.
Their acetate is made from cotton cellulose — not petroleum like cheap TR plastic. The result: vibrant colours, depth, optical clarity and a material that ages gracefully.
This same acetate is found in Persol, Tom Ford and Cutler and Gross frames — at €250–400. VICI. frames from the same material from €8.
- Cotton cellulose, not petroleum
- Vibrant colours, optical depth
- Hypoallergenic
- Heat-repairable
VICI.
od 23 €
Competition
300–600 €
Sabae / Fukui prefecture · Japan
Japanese beta-titanium
Japanese beta-titanium is the standard in the world's most expensive eyewear frames. Japan's Fukui prefecture produces 90% of the world's titanium eyewear industry.
Beta-titanium is three times stronger than steel but 40% lighter. It bends without breaking and returns to its original shape. Hypoallergenic — ideal for sensitive skin.
The same material is found in Lindberg, Silhouette and Ic! Berlin frames — at €300–600. VICI. titanium from €23.
- 3× stronger than steel
- 40% lighter than steel
- Flexible, shape-memory
- Hypoallergenic, nickel-free
1,200+
models in collection
prescription, sunglasses, kids
€8
price from
including prescription lenses
80%
saving vs. optician
for comparable materials
8–12
day delivery
custom grinding + DHL
Ready?
Glasses with the VICI. logo
at a price that makes sense.
Browse the collection, configure your lenses to your prescription and see for yourself. Not satisfied — you have 30 days to return, no questions asked.